Adedamola Haastrup

Brand Strategist. Product Marketing Lead. Creative Director.
Ibadan, NG.

About

I help teams define not just how their product looks or sells, but why it matters. From brand identity to go-to-market rollout and content, I make sure the dots connect — and stay connected.

Work

COURE Technologies, Inc.
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Product Marketing Lead

Lagos, Lagos State, Nigeria

Full-time

Summary

Led comprehensive marketing initiatives for a Platform Services Provider, significantly increasing website traffic, demo requests, and sales-qualified leads while enhancing brand engagement across Africa.

Highlights

Boosted website traffic by 20% and demo requests by 15% through the strategic execution of integrated digital campaigns.

Directed the design and deployment of high-impact LED billboard visuals and continent-wide email campaigns, effectively engaging business leaders.

Developed comprehensive brand identity kits, including logos and detailed brand guides, pitch decks, marketing collateral, and demo content for multiple products.

Generated social media and corporate advertisement content, elevating social engagement by 55% across platforms.

Credit Capital Services Ltd.
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Marketing Strategist

Ibadan, Oyo State, Nigeria

Full-time

Summary

I stepped into a rebranding phase and quickly became part of the story that reshaped the company’s public presence. I led campaigns that boosted visibility, improved brand perception, and supported service adoption across all states in Nigeria.

Highlights

By working closely with teams across design, sales, and leadership, I helped translate strategy into action and played a key role in market expansion and stronger client connections.

Managed logistics for 11 large-scale marketing campaigns, ensuring seamless execution across 5 major regions.

Delivered strategic billboards, executive presentations, and corporate publications.

SBL Consults Ltd.
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Creative Strategy Consultant (Remote)

Aberdeen, Scotland, United Kingdom of Great Britain and Northern Ireland

Summary

Designed and executed creative strategies for brand storytelling and advertising, delivering innovative content solutions aligned with client goals.

Highlights

Designed and executed innovative creative strategies, enhancing brand storytelling and advertising effectiveness for diverse clients.

Developed and delivered bespoke content solutions, precisely aligning with client objectives and resonating with target audiences.

Volunteer

Chief Tony Anenih Geriatric Centre
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Volunteer

Benin City, Edo State, Nigeria

Summary

Provided essential psychosocial support and conducted assessments for over 100 elderly patients, enhancing their well-being.

Highlights

Conducted comprehensive psychosocial assessments and delivered compassionate support to over 100 elderly patients, improving their quality of life.

National Youth Service Corps
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Social Media Assistant

Nigeria

Summary

Promoted NYSC initiatives and community projects by creating and sharing compelling stories across social media platforms.

Highlights

Developed and disseminated engaging stories across social media to effectively promote National Youth Service Corps initiatives and community projects.

Education

AltSchool Africa
San Francisco, California

Diploma

Product Marketing

Obafemi Awolowo University
Ile-Ife, Osun State, Nigeria

Bachelor of Science

Psychology

Awards

Best Employee – Q4 2024

Awarded By

COURE Software & Systems

Recognized for outstanding strategic and creative contributions as Digital Marketing Lead, demonstrating exceptional performance.

Credit Capital Person in 2021

Awarded By

Credit Capital Services Ltd.

Awarded for outstanding performance and dedication during tenure as Marketing Strategist.

Languages

English

Skills

Design & Creative Tools

Brand Identity & Logo Design, Adobe Illustrator, Canva, Photoshop, Creative Suite.

Business & Project Management

Cross-functional Team Collaboration, Strategic Planning, Project Management, Data-Driven Strategy, Stakeholder Management, KPI Reporting, CRM Familiarity, Data Visualization.

Software & Analytics

Zoho Campaigns, Hootsuite, Google Analytics, Zoho Projects, Excel, PowerPoint.

Product Marketing

Digital Marketing Strategy, Email Campaign Development, Social Media Marketing, SEO, Analytics & Performance Optimization, Marketing Automation, Content Creation, Copywriting, Lead Generation, Campaign Management.